Tribe is one of Australia’s largest and most innovative independent brewers.
In addition to several boutique microbreweries around Australia, Tribe owns and operates a massive contract brewing production facility out of Goulburn NSW, offering high-quality, reliable and scalable partner brewing and packaging services for brands seeking high-volume production capability to share their craft with wider audiences.
As part of a strategy to strengthen team engagement across several remote sites and position the Tribe team as loud, proud and uncompromisingly independent, we created a corporate brand identity that was anything but.
We developed an irreverent and engaging tone of voice, expressed across a series of commissioned illustrations to give the brand flexibility, stretch, merchandising opportunities, and most importantly an unmistakable attitude that reflected their own.