An adaptive identity that reflects the multi-dimensional forms of UAP’s unique creations and their flexible way of working with changing artists, craftspeople and collaborators. These changing forms are inspired by UAP’s malleable approach, their extensive process and the way they successfully adapt to working with very different artists and materials. The UAP logo and identity moves into a 3D space reflecting the dimension of UAP’s craft and place making pieces. The Identity respects the artists’ energetic and expressive work by providing a very neutral palette of black, white and greys. We aimed to establish UAP as thought leaders in their industry by strategically communicating their visionary practice.