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Alex Toohey
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Yes Chef!

In partnership with iconic Sydney restauranteurs and function venue operators @GrandPacificGroup. @YesChefDelivers has been created to answer the need of Sydney couples and families seeking home-delivered dining solutions; redeploying its top kitchen talent from the likes of @GunnersBarracks, @SergeantsMess and @TheTearoomQVB to create a range of premium ‘heat and eat’ signature dishes and family favourites to bring comfort, convenience and just a little decadence during unprecedently challenging times.

We named the brand Yes Chef! as a platform for a positive, personality-fuelled brand identity comprised of an oversized logo mark, an appetite-inducing colour palette of chilli red and deep aubergine supported by photography by @craigwallphoto styled by @jennfood, copywriting, naming and production by @blingerss and a vintage illustration style for added charm.

Typography by @lettersfromsweden #lettersfromsweden #ivarcondensed

2 Yes Chef! Logo Maroon.jpg
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7 Yes Chef! Menu.jpg
1 Yes Chef! Recipe Cards.jpg
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Copyright Alex Toohey